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Blizzard Senior Game Designer Scott Burgess reported playing through the game without spending any money performing quite well ( GameSpot), for what it's worth to gamers. So early in the life cycle of a mobile game, "Diablo Immortal" has plenty of time to either alter its microtransaction formula or convince players of its necessity. Backlash to Diablo Immortal, however, has continued to rage across social media, YouTube, Reddit, and other sites since then.It stems, for the most part, from a pre-BlizzCon Blizzard blog post. However, others on the same thread argued spending at least some money on a free-to-play game helps support the developers ( Reddit). They concluded the proper way to enjoy the game and "win a predatory system," is to spend nothing. User dragonmase on the "Immortal" Reddit page outright described the game's design interface as a "gacha," arguing that the game uses every opportunity possible to pitch potential sales.

These sorts of instances occurred repeatedly. Zwiezen described a pervasive feeling that the game, "was just waiting at all times to offer" a deal, detailing a time when upon completing the tutorial mode, the screen prompted them with a Beginners Pack with a "+800%" value.